When a financial advisor or an author of financial books becomes well-known, investors may assume they can trust that person’s advice. This isn’t necessarily the case.
Fame and quality don’t always go together.
Financial planning has a solid core of professionals who quietly and ethically serve their clients. It also has its gurus, outstanding marketers, and fringe practitioners with extreme ideas. The challenge for consumers is identifying the reliable ones. Here are a few suggestions:
1. Get recommendations firsthand. Knowing about a professional isn't the same as knowing a professional. Everyone you know may have heard of Noted Local Advisor. That's not the same as being able to recommend him or her. Get recommendations from people who are clients of a firm, or who used the advice. Ask specific questions about what they did and how it worked for them.
2. Avoid cookie-cutter advice. Your financial situation is unique to you. Even if a method of building wealth is perfectly legitimate and works for others, it still may not be a good fit for you.
3. Promises of quick money are red flags. Yes, there are shortcuts to building wealth, but they come with very high risks. For most of us, the best ways to build wealth are gradual and even boring: saving part of every paycheck, living on less than we earn, and investing for the long term in a well-diversified portfolio of different asset classes. While it’s natural to wish for an easier, faster way, that desire makes you more vulnerable to high-risk schemes and scams.
4. Be skeptical. Apply the same common sense to financial products or wealth-building methods that you use anywhere else. For example, you probably don’t assume that a car’s advertised gas mileage is what you actually get under real-world conditions. In the same way, it's wise to assume your real-world results from a proposed investment or business will be lower than the advertised numbers.
Certainly, not every guru is a crook. Your job is to learn the financial basics so you can evaluate them with some educated skepticism. Keep in mind that the true genius of some financial experts is, after all, marketing.
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The views expressed here are that of myself or the cited individual or firm and do not constitute a recommendation, solicitation, or offer by myself, D2 Capital Management, LLC or its affiliates to buy or sell any securities, futures, options or other financial instruments or provide any investment advice or service. D2, its clients, and its employees may or may not own any of the securities (or their derivatives) mentioned in this article.
The Jacksonville Business Journal has ranked D2 Capital Management in the top 25 of Certified Financial Planners in Jacksonville. The Firm is also a member of the Financial Planning Association of Northeast Florida, the Jacksonville Chamber of Commerce, the Southside Businessmen's Club, and the Beaches Business Association.